The Problem: Uncle Bobs' website was very bad, built around tables and used paypal buy now buttons. Their website made them look very bad and people did not respect them as a top BBQ sauce maker.
The Solution: To develop an e-commerce website that would make people want to buy this amazing BBQ sauce.
The Result: This website has been a complete success. Sales are up and people love this sauce. We get people all the time commenting on the seemless integration of the e-commerce and information pages of this website. This is how you do e-commerce.